Helpful and targeted content is the required gasoline on your inbound engine. Without engaging content that affects your personal needs and challenges, you will not be taken care of. On top of that the content must be easily sharable and topically related to your target audience. This must be done in a way that can also stand out among competitors and reach the position number #1 in google on the dream keyword you want to rank on!
Why is content marketing important?
Confidence is the most valuable currency for any company. There is no one investing in a supplier they do not trust. Therefore, you need to build trust before trying to sell anything. Content marketing is an effective way to do just that. By publishing content that answers your customers’ questions and sincerely tries to help them achieve a better decision, you get two things: You capture their attention in their research process and you take the role of a credible adviser. Do this right and you are already well on the way to your next business lead. If you want something that’s likely to be promoted through channels where your audience participates. This might mean thinking about the type of content you’re creating, the style, the focus, target audience user intend. Thinking about how you’re going to answer the right questions, use the right topic, titles and subtitles and what network to share it all on.
This is the goal of content marketing. It’s to make your website a hub, a destination beyond just the direct value that your business provides, so that you can earn referrals, word of mouth, traffic from search engines, from social media sites, from all the channels that could links back to you. We in Izana Media are here to help you create such publications and content.